The first trailer for Marvel Studio’s threequel Deadpool & Wolverine, which dropped just before kickoff during a Super Bowl ad for the pic, racked up 365 million views in the first 24 hours, making it the most watched movie trailer in history, according to Marvel and parent company Disney.
Marvel and Disney used the Super Bowl spot to drop the movie’s first trailer and reveal its official title.
DEADPOOL & WOLVERINE RELEASE DATE JULY 26
Starring Ryan Reynolds and Hugh Jackman, the summer superhero tentole is directed by Shawn Levy. Reynolds — who has guided the franchise from the start — and Levy have been intent on making their July 26 release date in North America despite facing a lengthy production delay caused by last year’s SAG-AFTRA strike.
The record-shattering response to the trailer is good news for Kevin Feige‘s Marvel, which has seen its fame and fortune diminish in recent times. And Marvel, like its rivals, is also facing superhero fatigue among moviegoers. The previous record holder was Spider-Man: No Way Home, which launched to 355 million views in August 2021.
